Resources Library by ANA

Experience in consumer goods

In the work there are three parts. The first part is devoted to the analysis of economic and social aspects of the consumer goods market development in the USSR in 1985-1991. In the second part of the work the peculiarities of market research in the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Natalija Cherkasova

June 15, 1991

Facets of socio-economic research and the desirable involvement of market research

Socio-economic research is a comparably young discipline in the pharmaceutical world. While target groups, aims and the basic method (converting medical properties of a health care measure product into economic consequences) do not differ very much,...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond

Author: Karin Buechner

June 15, 1991

What's new in Latin America?

It is very difficult for the headquarters of multinational corporations, for offshore firms without local branches, or for market research institutes without local associates, to evaluate the market research undertaken in the Latin American region,...

Catalogue: Latin America 1991: Exchanging Experiences

Author: Mónica La Madrid

May 5, 1991

Bridging the data decision gap

In this paper it is argued that there is a growing gap between what market research offers and what decision takers require of market research. It is argued that this gap could be reduced if market researchers communicated more effectively how market...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Author: David Smith

Company: DVL Smith Ltd

September 1, 1990

How to measure and improve the performance of the marketing research function within user companies? (French)

This document describes the method of survey and analysis used to evaluate the performances of the "market research" function in twelve companies belonging to the BSN group. The principal objectives of this project were the following: - to formulate...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Denis Lindon, Jean-François Boss

September 1, 1990

How to measure and improve the performance of the marketing research function within user companies?

This document describes the method of survey and analysis used to evaluate the performances of the "market research" function in twelve companies belonging to the BSN group. The principal objectives of this project were the following: - to formulate...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Denis Lindon, Jean-François Boss

September 1, 1990

Local VS. own marketing channels in EEC markets for a large Yugoslavian manufacturer of industrial goods

In this report, a market research project for a fairly large Yugoslavian manufacturing organization is being dealt with. Foreign markets, besides the limited domestic one, have traditionally been an economic imperative for the growth and survival of...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Mile Gregoric, Mitja Tavcar

September 1, 1990

The art of asking why

In market research, the question-and-answer business is not so simple, and the ease of furnishing answers in everyday life may involve dangerous pitfalls. In social intercourse, it is most likely that what is important for our respondent is important...

Catalogue: ARF Guidelines Handbook

Author: Paul F. Lazarsfeld

January 1, 1990

Guidelines for the public use of market and opinion research

This is an effort to state a professional consensus on how market and opinion research for public use should be assessed and what determines how useful, sound, and credible particular research may be in such applications. The guidelines which follow...

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

January 1, 1990